One of the top priorities for cluster organisations is building a strong identity and brand and communicating – for talent attraction, raising capital, acquiring members or partnerships,
internationalisation, lobbying etc.
The internationalisation (at European or global level) incrasingly poses various challenges for the
communication programs : how to deal with these challenges in a very complex and inter-connected
ecosystem?
Providing cluster managers with practical knowledge in building their communication strategy
- Providing cluster managers with practical knowledge in building their communication strategy
- Defining the communication target groups (with a focus on international stakeholders/actors)
- Understanding the difference between branding and marketing and the benefits of (international) branding
- Understanding how clusters can implement various marketing and networking approaches in an international context (at European and/or gloval level)
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